article
Nike Unveils Kaepernick Ad to Air during NFL Season Opener
Associated Press. "Nike Unveils Kaepernick Ad to Air during NFL Season Opener." September 5, 2018, https://apnews.com/article/61430b9383044896a9038ae09cf34d7e.
Why this matters here
The Associated Press reports Nike’s September 2018 campaign built around Kaepernick as a commercial image of conviction after his protest. The Game We Think We Saw uses that translation—from quarterback to protester to brand symbol—to ask what a gesture still means once markets restore visibility on their own terms. The wire story records the ad’s public debut; the book asks whether commercial recovery clarifies or replaces the protest’s original claim.
