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AFTER CERTAINTY

book

The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion

Brown, Eliot, and Maureen Farrell. The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion. New York: Crown, 2021.

Why this matters here

Brown and Farrell document how WeWork's valuation and belonging narrative outran verifiable performance under Neumann's growth story. When Interpretation No Longer Matters pairs that case with Theranos logic: asking for evidence gets reframed as disloyalty while truth-talk continues without braking.