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AFTER CERTAINTY

book

Strategic Management: A Stakeholder Approach

Freeman, R. Edward. Strategic Management: A Stakeholder Approach. Boston: Pitman, 1984.

Why this matters here

Freeman’s Strategic Management argues that organizations remain legitimate by answering to multiple stakeholder claims, not a single purpose with perfect clarity. Trust Beyond Similarity applies that stakeholding to projects that stay defensible because they serve many purposes well enough to justify the complexity they carry. Freeman reframes value as plural; the book asks how trust holds when legitimacy depends on answering competing claims rather than minimizing them.