book
The Human Side of Enterprise
McGregor, Douglas. The Human Side of Enterprise. New York: McGraw-Hill, 1960.
Why this matters here
McGregor’s The Human Side of Enterprise presents Theory X and Theory Y as contrasting managerial assumptions about work and motivation, not as fixed human types—assumptions that shape the conditions managers design. The World We Make Together cites that claim on the factory floor of meaning: management does not merely interpret behavior after the fact; it builds the room in which contribution becomes possible. The source contrasts managerial theories of the person; the book asks how shared purpose is made—or foreclosed—by the assumptions leaders bring in.
