book
Narrative Economics: How Stories Go Viral and Drive Major Economic Events
Shiller, Robert J. Narrative Economics: How Stories Go Viral and Drive Major Economic Events. Princeton, NJ: Princeton University Press, 2019.
Why this matters here
Robert J. Shiller’s Narrative Economics argues that contagious stories help drive major economic events alongside conventional variables. The Economy We Don't Experience uses that viral-narrative frame for how employment releases become headlines and campaign verdicts—detailed maps compressed into flags. Shiller theorizes narrative contagion in economies; the book asks how institutional incentives strip uncertainty until explanation becomes signaling.
