book
The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion
Wiedeman, Reeves. The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion. New York: Little, Brown, 2021.
Why this matters here
Wiedeman’s The Cult of We reports how investor and employee confidence in WeWork expanded rapidly in the growth phase, making later scrutiny hard to separate from trust in mission and leadership. When Trust Stops Tracking Reality uses that case for legitimacy that accumulates faster than it dissolves: past success becomes the answer to present questions until evaluation of current performance is displaced.
