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AFTER CERTAINTY

book

Cybernetics: Or Control and Communication in the Animal and the Machine

Wiener, Norbert. Cybernetics: Or Control and Communication in the Animal and the Machine. 2nd ed. Cambridge, MA: MIT Press, 1961.

Why this matters here

Wiener’s Cybernetics formalizes feedback control and shows how delayed or degraded signals impair a system’s capacity to correct itself. Coupling extends that control insight into organizations: when consequence arrives late, systems drift toward fast local metrics and healthy-looking reports before reality fully arrives—not mainly from dishonesty, but from responding hardest to the earliest signals.