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AFTER CERTAINTY

book

The Attention Merchants: The Epic Scramble to Get Inside Our Heads

Wu, Tim. The Attention Merchants: The Epic Scramble to Get Inside Our Heads. New York: Alfred A. Knopf, 2016.

Why this matters here

Wu’s The Attention Merchants traces the historical industry of capturing and reselling human attention, from early media through digital platforms. Living in Sediment extends that scramble into ranking as quiet persuasion: repeated top placement teaches importance without requiring manipulation—only the human habit of learning from what appears consistently first.