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The Perils of Ignoring History: Big Tobacco Played Dirty and Millions Died. How Similar Is Big Food?
Brownell, Kelly D., and Kenneth E. Warner. "The Perils of Ignoring History: Big Tobacco Played Dirty and Millions Died. How Similar Is Big Food?" Milbank Quarterly 87, no. 1 (2009): 259-294.
Why this matters here
Brownell and Warner compare Big Food's deflection of obesity and soft-drink harm evidence to Big Tobacco's earlier playbook. When Authority Is Misread uses that public-health record for PepsiCo under Nooyi: metabolic and supply-chain externalities were structural features performance metrics had learned not to center.
