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AFTER CERTAINTY

book

Steve Jobs

Isaacson, Walter. Steve Jobs. New York: Simon & Schuster, 2011.

Why this matters here

Isaacson’s Steve Jobs biography chronicles how Apple’s successive product successes built a brand reputation many consumers extended into future purchases. When Trust Stops Tracking Reality uses that pattern to show how trust can travel through reputation faster than evidence from direct experience. Isaacson narrates corporate and product history; the book asks when accumulated success makes additional trust easier even as contact with present reality thins.