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AFTER CERTAINTY

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Organizing and the Process of Sensemaking

Weick, Karl E., Kathleen M. Sutcliffe, and David Obstfeld. "Organizing and the Process of Sensemaking." Organization Science 16, no. 4 (2005): 409–421.

Why this matters here

Weick, Sutcliffe, and Obstfeld’s “Organizing and the Process of Sensemaking” theorizes how organizations reduce ambiguity by enacting plausible accounts that enable coordinated action. When Others Look to You extends that under stress: confidence lowers uncertainty for observers and travels farther than narrow claims, rewarding leaders who shrink complexity too quickly and penalizing those who keep uncertainty visible long enough to decide better.